One of the comments that Delta Airlines makes during a
flight is that flyers have lots of choices when flying to any destination and
to thank them for their patronage. I
suppose this public relations gimmick is also a reminder to the staff to
provide customer service to its patrons.
I think Delta overall succeeds in this effort, something they have
worked hard to do over the last decade in a world of real time stress, exacting
timelines and fierce competition.
In the same spirit, I’ve been asking myself these last
twelve days whether the pluses on the QM2 outweigh the minuses as far as my
interest in returning to Cunard, at least the QM2, as a guest on a future
cruise. Indeed, there are many pluses!
The Queen’s room, the Orchestra and vocalist, the dance savvy guests are
the best reason for cruising on the QM2.
But other areas consistently provide great customer service including
the housekeeping services in the room, the dining room – Britannia, morning and
night, and the one bar that we frequented just prior to dinner every
night. In addition, the quality of the
nightly entertainment is also excellent.
But there were lots of inconsistencies in quality and service
that made the QM2 experience unequal and unpleasant. These included the Kings Court Buffet, the
Front Desk, and the Social Director. A
special mention is made over the quality of the food at the Kings Court buffet,
which was inconsistent, and truly mediocre overall. To be sure, the selection of salad items was
truly appalling; a better selection could be found at low-end restaurants like
Ruby Tuesdays. I love salads but could
not stand the paltry selection more than once during the cruise as choice for
the main course for lunch.
A very unpleasant experience at the front desk prompted this
blog that would otherwise not have materialized. I received about as bad a treatment as anyone
could get, certainly not at the level of a luxury cruise liner trying to serve
its patrons. One bad incident can
reverse all of the good and kindness that was shown during the trip. Unfortunately this is something that happens
in real life all of the time.
Fortunately for Cunard, they have a lot of dedicated repeat guests that
overlook the apparent deterioration in service and quality that has befallen
Cunard over the last decade or two.
Ironically, the general consensus is that as costs continue to rise,
service and quality continue to spiral downward.
And so I asked myself as I hobbled back to my room, how do
the pluses and minuses line up in terms of my recommendation for those
interested in the possibility of cruising with Cunard and the QM2. And then I suddenly realized that that was
the wrong question to ask. The pluses
are indeed irrelevant.
There are so many choices in cruising available to the
general public, and ships continue to be built at an alarming speed. Don’t bother accepting a mediocre cruise lines
like Cunard. Cunard needs to reinvent itself
back to the quality cruise line it was 175 years ago. For now, don’t waste your money on
Cunard. Try something else and let me
know what you think. It’s amazing how
some bad reviews can alter the tide of travellers and significantly affect
revenue and cash flow but the reverse is also true. As in most organizations, success and
reputation provide a thin veil of comfort until the roof suddenly come crashing
down, always too late for anyone to do anything about it. You are only as good as your last
cruise. Wake up Cunard before its too
late!
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